ROSÉ in BUKCHON
sulwhasoo flagship store
ROSÉ in BUKCHON
The House of Sulwhasoo Bukchon
with Global Ambassador ROSÉ.
SCROLL
THE HOUSE OF
SULWHASOO BUKCHON
WITH ROSÉ
Sulwhasoo’s flagship store,
the House of Sulwhasoo Bukchon,
a space that represents
values and aesthetics of Korean tradition
through contemporary interpretation.
Let’s take a walk through
the House of Sulwhasoo Bukchon
with Sulwhasoo’s global ambassador ROSÉ.
episode 1 HERITAGE
“I think this Sulwhasoo
Bukchon house
is one of
the most beautiful houses
I’ve ever seen.”
One of ROSÉ’s all-time favorites,
the House of Sulwhasoo.
Explore the heritage
she discovered in Bukchon.
FROM
1932
The House of Sulwhasoo,
originated from a Han-ok,
Korean Traditional House built in the 1930s.
Like a woman with great taste
decorates her own space,
Sulwhasoo has been decorated
the house through decades.
Discover The Heritage of Sulwhasoo that
inherited
traditional aesthetics of Korea.
originated from a Han-ok,
Korean Traditional House built in the 1930s.
Like a woman with great taste
decorates her own space,
Sulwhasoo has been decorated
the house through decades.
Discover The Heritage of Sulwhasoo that
inherited
traditional aesthetics of Korea.
TO
2023
In the 1960s, the House of Sulwhasoo
was refurbished
into a Western-style house.
This organic connection of
house to house represents
Sulwhasoo’s vision according to
contemporary interpretation
of values and
aesthetics of Korean tradition.
was refurbished
into a Western-style house.
This organic connection of
house to house represents
Sulwhasoo’s vision according to
contemporary interpretation
of values and
aesthetics of Korean tradition.
episode 2
MY FAVORITE
BEAUTY
From First Care Activating Serum
to
Concentrated Ginseng
Renewing products,
ROSÉ is obsessed
with new beauty regimen.
Enjoy a cozy night
at the House of
Sulwhasoo Bukchon.
ROSÉ’s ROUTINE
Check out ROSÉ’s own Sulwhasoo regimenfeatured in the video.
GLOBAL AMBASSADOR
LINE UP
Watch Sulwhasoo’s brand story
told by Brand’s global ambassadors.
GLOBAL AMBASSADOR
ROSÉ
PART 1
SULWHASOO REBLOOM
with ROSÉ Meet the Universe of Sulwhasoo with ROSE,
storyteller of great sense. WATCH
with ROSÉ Meet the Universe of Sulwhasoo with ROSE,
storyteller of great sense. WATCH
