Return to the main text
Sulwhasoo model Yoona holding first care activating in her hand Sulwhasoo model Yoona holding first care activating in her hand

REVITALIZE YOUR SKIN
FOR A HEALTHY, YOUTHFUL COMPLEXION

FIRST CARE ACTIVATING SERUM

FIRST CARE ACTIVATING SERUM Ⅵ FIRST CARE ACTIVATING SERUM Ⅵ

Anti-aging essence
that transcends generation

SULWHASOO’S BEST SELLER1)
FIRST CARE ACTIVATING SERUM

Sold at a rate of one bottle every 10 seconds2)
Over 520,000 customers3) have used
more than 10 bottles each

1)Based on the number of purchasers in Korea from Jul. to Dec. 2024

2)Based on SELL-IN results (Korea & international) from 2019 to 2024

3)Cumulative results from 1997 to 2024 in Korea

FIRST CARE ACTIVATING
SERUM VI

REVITALIZE YOUR SKIN
FOR A HEALTHY, YOUTHFUL COMPLEXION

  • 30ml

  • 60ml

  • 90ml

VIEW MORE
FIRST CARE ACTIVATING SERUM Ⅵ FIRST CARE ACTIVATING SERUM Ⅵ
A model applying FIRST CARE ACTIVATING SERUM Ⅵ A model applying FIRST CARE ACTIVATING SERUM Ⅵ
When daily environmental
stressors accumulate,
skin becomes
stagnant and experiences
visible signs of aging.
First Care Activating Serum revitalizes stagnant skin
in the first step of the skincare routine to boost skin flow
and restore the skin’s self-recovering power.

FIRST CARE ACTIVATING SERUM Ⅵ

THE SOLUTION OF
FIRST CARE ACTIVATING SERUM
TO REVITALIZE STAGNANT SKIN

First Care Activating Serum strengthens
damaged skin barrier
to relieve dryness from within and boosts skin flow,
relieving dull, puffy-looking skin.

  • + 36.7 %

    SKIN MOISTURE BARRIER REPAIR
    (Immediately after use)1)

  • + 44.6 %

    MOISTURIZATION
    (Immediately after use)2)

  • + 10.2 %

    SKIN TURN OVER IMPROVEMENT
    (After 3 days of use)2)

Sulwhasoo model Yoona Sulwhasoo model Yoona
SKIN MOISTURE FLOW
FELT IMMEDIATELY AFTER USE

100%2) FIRST CARE ACTIVATING SERUM USERS

  • RADIANCE
  • CLARITY
  • SKIN PUFFINESS RELIEF

Clinical study results

1)Testers: 33 women aged 20~60 | Testing period: 22, Aug. 2022 ~ 08, Nov. 2022 | Testing agency: Global Medical Research Center

2)Testers: 30 women aged 30~60 | Testing period: 22, Aug. 2022 ~ 25, Oct. 2022 | Testing agency: Global Medical Research Center

FIRST CARE ACTIVATING SERUM Ⅵ FIRST CARE ACTIVATING SERUM Ⅵ
THE POWER OF FIRST CARE ACTIVATING SERUM
TO BOOST SKIN RADIANCE IMMEDIATELY
  • 1 DROP** SKIN ACTIVATION
  • 1 DAY* SKIN'S MOISTURE
    BARRIER REPAIRED
  • 1 MONTH** SKIN FLOW ENHANCED
  • 1 BOTTLE** RADIANT SKIN
    WITH A
    HEALTHY GLOW

Clinical study results

*Testers: 33 women aged 20~60 | Testing period: 22, Aug. 2022 ~ 08, Nov. 2022 |
 Testing agency: Global Medical Research Center

**Testers: 30 women aged 30~60 | Testing period: 22, Aug. 2022 ~ 25, Oct. 2022 |
  Testing agency: Global Medical Research Center

FIRST CARE ACTIVATING SERUM Ⅵ

A SKIN-FRIENDLY FORMULA OF
FIRST CARE ACTIVATING SERUM

The First Care Activating Serum features a
skin-friendly formula
that swiftly and deeply absorbs upon application, delivering immediate hydration
to distressed skin and safeguarding
its essential elements.

EVOLUTION FOR 26 YEARS

The evolution of first care activating (1997/2004/2009/2015/2020/2023) The evolution of first care activating (1997/2004/2009/2015/2020/2023)

First Care Activating Serum
carrying on the aesthetics of Korea.
Sulwhasoo presents its 6th generation
showcasing the all-new history.