First Care Activating Perfecting Serum
An indispensable, anti-aging essence that produces stronger, more radiant skin with an all-around skin moisture barrier
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Skin Type All types
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Skin Benefits Skin moisture barrier, Anti-aging
A single bottle delivers skin looks healthier
every day**
- Improved moisture level +10.76%
- Reduced eye area visibly wrinkles -4.85%
- Improved clarity +1.6%
- Improved radiance +7.64%
- Improved resilience +11.07%
* Limited to instantaneous effects
** Based on a 8-week clinical study on 32 Asian women ages 35-59
Exceeding customer expectations
after using the product for 4 weeks
- 96% agreed skin felt protective
- 94% agreed skin protective capacity improved
- 95% agreed skin felt stronger
** Based on an independent consumer study on 539 Asian women between ages 30 and 40, after 4 weeks (total of 4 weeks HUT)
FIRST CARE
ACTIVATING
PERFECTING SERUM
Your skin, More radiant than ever with
First Anti-aging Care
Best-selling essence sold every 10 seconds*
400,000 customers who have purchased a minimum of 10 bottles**
Ranked 1st in the boosting essence category for 9 consecutive years***
First product to reach KRW 3 trillion in cumulative sales****
*Based on domestic cumulative sales from January to December 2018
**Based on internally extracted AmorePacific data for customers who purchased
the First Care Activating Serum from its first release in 1997 to 2019
***Kantar 2012~2020, based on domestic purchase amount
****Based on product sales within AmorePacific from its first release in 1997 to August 2020
FIRST CARE ACTIVATING PERFECTING
line introduction
Healthier looking skin from the foundation
after using the power of Sulwhasoo's
No. 1* First Care Activating Perfecting line
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FIRST CARE
ACTIVATING
PERFECTING
SERUM -
FIRST CARE
ACTIVATING
PERFECTING
EMULSION -
FIRST CARE
ACTIVATING
PERFECTING
WATER -
FIRST CARE
ACTIVATING
PERFECTING
EYE CREAM
*Based on the number of repeat purchases made by real customers of the Sulwhasoo brand in 2020
Sulwhasoo spent 24 years of research into Korean herbal medicine and its anti-aging technology for the skin moisture barrier. When the "skin moisture barrier master key" is activated, the vitality hidden inside your skin awakens and protects the skin moisture barrier inside and out.
Contains Pomegranate extract that moisturizes the skin and activates the anti-oxidating power in the JAUM Activator™, featured in the formula at the perfect "golden ratio" that provides anti-aging benefits, to further enhance protection.
* Proprietary patented substance developed exclusively by Sulwhasoo
Protects the skin from various stimuli and awakens its natural capacity to deliver stronger
and more radiant-looking skin.
Using the First Care Activating Serum
- Improved skin condition (following day) 97%
- Firmer looking skin (following day) 94%
* Based on an independent consumer study on 539 Asian women between ages 30 and 40, after 4 weeks (total of 4 weeks HUT)
A formula technology that helps the serum to absorbs quickly and refreshingly into various
skin types.
Combined with a soothing fragrance, it boosts sensory satisfaction for all customers.
The Sulwhasoo Heritage and Science Center is Sulwhasoo's research center that represents the beauty of oriental medicine science. From research on herbal ingredients, including ginseng, to the use of big data, the Sulwhasoo Heritage and Science Center studies traditional herbal ingredients and the latest developments in dermatology.
The First Care Activating Serum is the “first step” in your beauty routine, providing an essence that restores balance to your skin.
After cleansing, rub both hands to generate heat, then dispense the First Care Activating Serum on both hands (palms).
