Sulwhasoo brand belief

BUILDING A WORLD OF BEAUTY
POWERED BY ART AND HERITAGE

OUR PURPOSE


Sulwhasoo believes that there is an innovative artist in all of us.
We explore our heritage for inspiration and create new things that
challenges and changes perspectives.
We drew upon our own heritage to create new products that we see as work of art as
they transcend time and generations.

  • OUR BELIEF
  • OUR INGREDIENT
  • OUR INNOVATION
  • CREATED BY SULWHASOO
  • OUR JOURNEY

OUR BELIEF

At Sulwhasoo, we believe in a holistic approach to skincare.
Going beyond addressing visible issues on the skin’s surface, Sulwhasoo looks deeply into the root causes of skin aging and addressing them at the source.
Our definition of genuine skin solutions involves the recovery of skin’s rejuvenating system.
We believe that activating the skin’s potential is the first step towards achieving healthy-looking skin.
For this, Sulwhasoo presents the skincare routine, starting with First Care Activating Serum, formulated to activate your skin’s potential.

SULWHASOO

OUR INGREDIENT

Ginseng has been revered across cultures for its remarkable health and regenerative benefits.
At Sulwhasoo, we have long been fascinated by this ancient root and its potential to benefit the skin.
Our ongoing research on ginseng began with a simple curiosity: If ginseng is good for your body, could it also benefit the skin?
As pioneers in ginseng research for skin, we have found the answer and discovered a way to bring ginseng’s exceptional benefits to your skin.

OUR INNOVATION

The Sulwhasoo Heritage & Science Center (SHSC) lies at the heart of our skincare solutions.
It is the driving force behind our innovative products that seamlessly blend traditional Asian wisdom with modern science.
Since the 1960s, Sulwhasoo has been dedicated to researching and studying ginseng, a key ingredient in our products. Our unwavering commitment to ginseng has continued for over 50 years and has enabled us to create the best cosmetic products today.
With a legacy of many firsts and bests, the SHSC remains at the forefront of finding the most effective skin solutions for achieving healthy,
radiant skin.

sulwhasoo heritage & science center

CREATED
BY SULWHASOO

At Sulwhasoo, we believe that our products are innovative works of art, resulting from the infinite combinations of Korean aesthetics and modern sensibilities. Our skincare solutions are the culmination of decades of evolution in the pursuit of beautiful skin.
Like any timeless work of art, our products are beloved and valued across all generations.

  • FIRST CARE ACTIVATING SERUM VI
  • CONCENTRATED GINSENG RENEWING CREAM EX
  • CONCENTRATED GINSENG EX RENEWING SERUM

OUR JOURNEY

  • MADAM YUN DOK-JEONG

    1932

    Beginning of Sulwhasoo

    Madam Yun Dok-jeong’s Camellia Oil

  • Cosmetic lab researchers

    1954

    Beginning of Our Research on Ginseng

    Korea’s First Research Center for Cosmetics

  • ABC GINSENG CREAM

    1966

    ABC Ginseng Cream

    First-ever Ginseng-based
    Cosmetics Product

  • Overseas export

    1973

    Beginning of K-Beauty

    Ginseng Sammi Overseas Export

  • FIRST CARE ACTIVATING SERUM

    1997

    First Care Activating Serum

    First-ever “First Essence” Product

  • SULWHASOO BUKCHON FLAGSHIP

    2021

    The House of Sulwhasoo Bukchon

    Sulwhasoo Bukchon Flagship Open

  • SULWHASOO REBLOOMS WITH ROSÉ

    2022

    Sulwhasoo Rebloom

    Sulwhasoo Reblooms with Rosé