2025 LUNAR NEW YEAR EDITION | Sulwhasoo International

2025 FIRST CARE ACTIVATING SERUM LUNAR NEW YEAR COLLECTION

In 2025, the snake awakes from
hibernation
to welcome the new year.

Lunar new year collection of Sulwhasoo
marks
the new year, containing the shining
energy of the snake,
the symbol of rebirth.
Sulwhasoo wishes you a year of rebirth
with more
renewed and revived skin.

Start your shining new year with Sulwhasoo.

FIRST CARE
ACTIVATING SERUM
LUNAR NEW YEAR EDITION

First step serum that awakens
Profound vitality of the skin

120ml

VIEW MORE

Your skin undergoes
significant stress,
marked by tightness
right after cleansing

Your skin experiences immediate stress directly
after cleansing and loses its natural vitality
and undergoes accelerated aging.

A new level of care for
skin tightness

To address dryness
in the skin and skin tightening,
the First Care Activating Serum delivers
moisture energy deep into the skin.

First Care Activating Serum VI – The Image symbolizes care for skin tightness.

Ginseng technology
just like an art piece.

Ginseng, the essence charged with
the energy of mother earth Sulwhasoo decoded the ginseng to unveil
its exceptional power for skin for over many decades.
The First Care Activating Serum 6th has applied
exclusive ginseng technology^*.

Lymphanax^™ carrying an even more wondrous power
after 500 hours of natural ripening boosts core ingredients of
First Care Activating Serum, and activates profound vitality of skin.

Skin revitalizing Core ingredient.

Core ingredient with powers of ginseng
SULWHASOO MASTER COMPLEX^™*

3 Days after use^**
The turnover of maintaining
a healthy skin's outer layer
is improved.¹⁾
Damaged skin's moisture
barriers are improved quickly.²⁾
4 Weeks after use^***
It defends 10 signs³⁾
of skin aging.
The skin’s natural abilities
are further activcated.

^* Sulwhasoo's exclusive technology-driven ingredients based on numerous data,
including raw material selection, proprietary processing, mixing ratio, and manufacturing time
^** 1. Testing period: 22, Aug. 2022~25, Oct. 2022 | 2. Testers: 30 women aged 30~60
| 3. Testing agency: Global Medical Research Center
^*** 1. Testing period: 22, Aug. 2022~08, Nov. 2022 | 2. Testers: 33 multi-ethnic
women aged 22~66 | 3. Testing agency: Global Medical Research Center
1) Improved speed in skin turnover +10.24% | 2) Improved speed in damaged
barrier recovery + 37.62%
3) Skin turnover, moisture content, barrier function, wrinkles, lifting, pores, gloss,
clarity, skin texture, skin firmness

Sustainable future
of Sulwhasoo.

The First Care Activating Serum 6th Generation uses
a formula with
the Natural Origin Index of 94%^*,
containers with reduced glass weight,
recycled plastic caps,
and FSC certified paper.

The index calculated in accordance with ISO 16128 guideline.
However, this index does not mean that it corresponds to natural
cosmetics according to the Ministry of Food and Drug Safety’s
standard on natural cosmetics products.