The birth of ABC Ginseng Cream in 1966 became the fertile ground of Sulwhasoo, and the ginseng research has been in pursuit ever since for 50 years. Sulwhasoo presents Concentrated Ginseng Renewing Cream EX

Concentrated Ginseng Renewing Cream EX is a signature product, representative of 50 year-long ginseng research efforts that have evolved from ABC Ginseng Cream, the origin of Sulwhasoo. It is an anti-aging cream infused with Korean ginseng, which is recognized as the world’s best for its efficacy and quality. In September 2016, Sulwhasoo will be releasing an innovatively upgraded version of Concentrated Ginseng Renewing Cream EX, which has been Sulwhasoo’s highest-grossing and steady-selling product for 16 years since its release in 2000.

The new-generation presents upgraded anti-aging care through Ginsenomics™, the embodiment of 50-year of ginseng research and the culmination of new anti-aging research. The greater benefits of Concentrated Ginseng Renewing Cream EX are based on the resilient vitality of ginseng roots and flowers. The Advanced Capsule Technology helps Compound K, a precious anti-aging ingredient found in ginseng roots, penetrate deeper into the skin and revitalize the skin from within. The origin of ginseng energy Ginsenoside Re extracted from ginseng flower is 10 times more concentrated than that of previous products and boosts the skin’s defense system against damaging factors.

The upgraded Concentrated Ginseng Renewing Cream EX addresses early signs of aging skin such as dryness, loss of firmness and dullness and presents Image Antiaging effects by lifting up aging indicators, which create a sagging and older look in the face. Sulwhasoo’s new facial image-defining concept, aging indicators are identified by connecting wrinkle-prone areas (areas around eyes, between the eyes, and mouth, nasolabial fold, etc.) of repeated facial expressions and decreased resilience. It rejuvenates the skin from within, presenting youthful beauty and Image Antiaging effects

The upgraded version presents two variants so one can choose from according to their tastes and skin conditions - Concentrated Ginseng Renewing Cream EX Original and Concentrated Ginseng Renewing Cream EX Light. Concentrated Ginseng Renewing Cream EX Original efficiently boosts positive energy through nutrition-rich texture and profound ginseng scent while Concentrated Ginseng Renewing Cream EX Light is recommended for uplifting the face with a soft, refreshing texture and the fresh scent of ginseng flowers.

To be launched on 9 Sept, 2016